JP Morgan Chase Bank needed a campaign of advertisement targeting young to middle-aged adults of the middle class, emphasizing the financial security they offer. In order to convey their mission, I chose to use a friendlier typeface versus the typical “bank-stereotyped” san serif typefaces. It sends out a bolder and more welcoming message to customers. I chose to use a sleek background similar to the blue of their logo mark throughout the ad to display in order to create consistency with Chase’s brand identity. I also manipulated the photos in order to create visual metaphors of how a costumer would feel when using Chase’s services.
DISCLAIMER: Chase was never an actual client. This was strictly a school project.
Advertising, Graphic Design
Nike has unmistakable style and I aimed to remain consistent to that style by using bold images and type color choices, along with the same typeface used in their ads and products today. I came up with the concept after viewing their logo mark alone without the logotype. I saw the possibility of using it as a check mark and incorporated it into a checklist of adjectives that describe Nike products. This magazine ad campaign conveys how Nike sneakers make their consumers feel unique and young.
DISCLAIMER: Nike was never an actual client. This was strictly a school project.
Advertising, Creative Direction, Graphic Design
Quartz is certainly an underrated high-quality brand of watches and clocks. Its wide variety of styles include playful, sturdy watches for youngsters to elegant, delicate heirloom-worthy pieces. Their prices range from as low as even six dollars, found at typical stores such as K-Mart, Walmart, and Target, to high-end priced watches and clocks that can only be ordered and bought directly from the Quartz Corporation, themselves. This campaign targeted young women interested in freshening up their look with more subtle and natural methods. I photographed and manipulated the watches myself using natural elements, such as leaves and rose petals. The typeface was also manipulated and the colors were inspired by the natural colors highlighted throughout the photographs. The goal of the campaign was to emphasize that a Quartz watch can be the most important accessory a lady can wear versus relying on all sorts of cosmetic products to alter their beauty. It sends a gentle and positive message of embracing one’s natural beauty instead.
DISCLAIMER: Quartz was never an actual client. This was strictly a school project.
Advertising, Graphic Design, Photography
Working from the ground up, the overall identity of this coffee brand was created with a 1950’s diner-type feel. The brand name “Mom’s Coffee” was inspired by the idea of moms being the best at all things made in the kitchen. The shape and look mimics an old-fashioned ‘mom-tattoo’. The purpose of this product is not only to deliver a bold, delicious serving of coffee, but to wake up the consumer, preparing them for any kind of day that lies ahead of them. Thus, the pillow-shaped package was born. The package is made of a sturdy card stock to give a natural versus manufactured feel and touch to the consumer. It essentially represents the pillow from which one would get up from, smelling the heart-warming aroma of Mom’s Coffee brewing just for them. As collateral, the bookmark comes with every package to use in any of your favorite books one would read while sipping a cup of Mom’s Coffee.
Branding, Crafts, Packaging
Dream Water is a fairly new sleep enhancer in the over-the-counter drug industry that lacked creativity and a sense of persuasion in their branding. Their bottle was also far too cluttered and busy and required a major ‘design-clean-up’. I incorporated the same shade of blue of the original signature unit with a lighter shade to accent the ‘d’ in the shape of a drop of water. I also chose this curvy typeface in order to create a feel of flowing water and a sense of softness , implying a great night’s sleep. The ad campaign was created for The Miami Herald’s newspapers, targeting those who have trouble sleeping in such a busy city like Miami.
DISCLAIMER: Dream Water was never an actual client. This was strictly a school project.
Advertising, Branding, Graphic Design
Using a Canon DSLR camera and Adobe Photoshop, I was able to carefully and tastefully manipulate my photographs for a school photo shoot project.